Why is it so bad? Look at the ingredients!
WHISKAS® MEATY SELECTIONS
Ground Yellow Corn, Chicken By-product Meal, Corn Gluten Meal, Animal Fat (Preserved with BHA/BHT), Natural Poultry Flavor, Wheat Flour, Rice, Brewers Dried Yeast, Salt, Potassium Chloride, Choline Chloride, Turkey By-product Meal, Caramel Color, Calcium Carbonate, dl-Methionine, Taurine, Trace Minerals (Zinc Sulfate, Copper Sulfate, Manganese Sulfate, Potassium Iodide), White Fish Meal, Vitamins (dl-Alpha Tocopherol)
Ingredients are listed by weight, which basically means how much of it is in the food. What's the first ingredient?
Ground Yellow Corn - Corn? We're feeding our obligate carnivores a diet made up mostly of CORN now? Oh geez. Not to mention that corn is a common pet food allergen and generally a low quality ingredient you never want to see in your pet food, let alone as the FIRST ingredient!
Chicken By-product Meal - A meal means that the water has been removed. It's been dehydrated. That's fine. However, by-products are /not/ fine. By-products can mean anything that isn't meat... including beaks, feet, and feathers. Yuck!
Corn Gluten Meal - More corn products!?
Animal Fat (Preserved with BHA/BHT) - Animal fat. They don't even tell us what animal it's from! And it's preserved with synthetic preservatives that have been linked to cancer!
I won't go into the rest of the ingredients, but we have more LOW QUALITY grains (wheat is another common pet food allergen!), and some more by-products.
/That/ is why this food is bad! Who would want to feed their cats this crap?
Yes, you should definitely change to a higher quality cat food brand.
VIR